Networking on the net isn’t new; there have been so many sites bringing friends together, dating and matrimonial and even business networking sites; but suddenly there is hush hush about the user generated content(UGC). Content communities, social and business networking are emerging all over the net. What brought about the change?
If I start mentioning about UGC sites then it would take me pages to jot about them but to name few, there are several sites those who have been so very well performed to serve the user to broadcast or showcase their content on the net. YouTube and MySpace are most extensive examples driven on:
2. Content already there, present it in a social format.
The impact on the community is to identify the difference between the approach to en-cash the concept of social networking and community content. Google AdSense and several ads publishers/sponsors gives a good start to develop around the social networking concept. It’s a good option to start the transactions but may not be a possible option always.
There are so many social networking sites approaching the common goal; being social but there’s a thin line in this game that has to be drawn. I call this forecast an eagle-eye, developing a content oriented site where networking should be a mean of sharing or making the content social but NOT the end. Be more polite, networking should not be end but it should be a medium of content oriented sites.
So what would be main ingredients in making of a successful community? Obviously, understanding one’s pain would always be highlighted and then throwing them the options as solution to their pain has always a good impact. That’s what is needed to translate the impact in a successful community. The main ingredients or key bullet points would be:
1. Understanding your user and their needs(the pain)
2. Offering a simple but targeted product/service
3. Go social(Log on….log on…log on)
Creating a forum and discussion board to observe the conversation may be easy but on the community scales it may be tough. We need multimedia capabilities and user engagement(user activity) to involve more(go social).