Customer Relationship Management (CRM)

March 17, 2006

Customer Relationship Management (CRM) integrates people, process and technology associated with sales, marketing and service to maximize the value of every customer relationship. It provides the means by which to manage and coordinate customer interaction across the enterprise, which in turn maximizes revenue by improved loyalty and customer acquisition. The use of better, more complete customer information allows organizations to:

  • Build more profitable relationships
  • Shorten sales cycles
  • Raise performance metrics
  • Increase campaign response rates
  • Decrease lead generation and customer acquisition costs

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